Katie Price is the 4/1 favourite to win the first-ever all-female series of Celebrity Big Brother.
The ex-glamour model is making her second appearance on the show after winning series 15 three years ago.
If she can triumph again she will become the first-ever double-winner of CBB.
Rachel Johnson is her main competitor at 9/2, while Louise Thompson is next best at 5/1.
India Willoughby is 6/1 to become the first transgender celebrity to win the show.
Elsewhere, lingerie billionaire Michelle Mone finds herself chalked up at 8/1, with Ashley James at 10/1.
So Macho singer Sinitta is a 16/1 shot, just ahead of former X Factor competitor Honey G at 20/1.
Laura Simpson, famous for her night out with Wayne Rooney, is perhaps not too surprisingly the outsider of the pack to win with odds of 100/1 – and the bookies can report not a single penny has been placed on her yet.
Jessica Bridge of Ladbrokes said: “Love her or loathe her, Katie Price knows how to make good TV so it’s not a huge surprise that CBB bosses want her back in the house. Viewers will have high hopes that Rachel is as funny as her father Stanley after his stint in the jungle, which is reflected in her odds.”
Ladbrokes Latest Betting:
Celebrity Big Brother winner 2018
Katie Price – 4/1
Rachel Johnson – 9/2
Louise Thompson – 5/1
India Willoughby – 6/1
Michelle Mone – 8/1
Ashley James – 10/1
Talulah-Eve Brown – 12/1
Jess Impizzai – 14/1
Sinitta – 16/1
Honey G – 20/1
Amanda Barrie – 25/1
Malika Haqq – 33/1
Charlotte Leslie – 33/1
Michaella McCollum – 50/1
Laura Simpson – 100/1
All Odds and Markets are correct as of the date of publishing.