Ladbrokes Challenge Cup: Behind the scenes of the First Round draw

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This year promises to be a memorable one for the Challenge Cup. Not only has the historic tournament picked up a fantastic new sponsor in the shape of Ladbrokes but the 2015 final will be held 120 years to the day after Rugby League was founded.

Ladbrokes announced a new three-year-deal to sponsor the event earlier this month at an event that coincided with the First Round draw at Wembley Stadium.

Here’s a sneak peek at the behind the scenes action from the day of the draw:

The Challenge Cup – Where better to start than with a picture of the famous trophy in all its glory. The Cup was housed – under watchful eyes – in Dressing Room 2, where last year’s winners Leeds Rhinos were based before lifting this very cup.

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The Offical Logo: The design wizards at Ladbrokes’ head office wanted something simple but effective that honoured the historic nature of the competition and here’s the final effort – we think they nailed it!

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Electronic hoarding: Pitch side advertising has come a long way since Troggs and Barret Building Services painted their own slogans. This has to be the cream of the crop though – our name in lights circling around Wembley Stadium!

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The Talent Arrives: You’ll hear them before you see them! Martin ’Chariots’ Offiah and Brian ‘Nobby’ Noble discuss the cup with the BBC before fighting it out over who won our quiz!

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The big boys get their hands on the prize: RFL Chairman Brian Barwick and Ladbrokes CEO Richard Glynn cemented the partnership with a hand shake and this photo opportunity.

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Excuse me that’s ours: Four-time winner Offiah and successful Bradford Bulls coach Noble take the silverware from the suits to reacquaint themselves with the trophy.

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Draw time: The assembled media and first round hopefuls gather in Dressing Room 2 to see who Offiah and Noble will pull out of the bag for them.

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Draw done: Even in the era when the gadget is king you can’t beat a clipboard and pen to record the draw live. Here’s the final thing propped up by the cup!

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Farewell – for now: The Wembley crew give us a glimpse of how the stadium will look on Challenge Cup final day resplendent with the Ladbrokes logo.

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Click here for all the latest Ladbrokes Challenge Cup odds.

All Odds and Markets are correct as of the date of publishing.

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James Curtis

After studying for a degree in journalism and gaining his NCTJ, James contributed to a wide range of papers, online publications and broadcasters including the South London Press, Press Association and Sky Sports News before joining the Ladbrokes News team.