The Voice is 1/2 to be brought to our screens by ITV according to Ladbrokes.
The bookies make the hit US talent show odds-on to be broadcast by ITV when it comes to our shores with BBC 6/4 outsiders to win the contract.
Cheryl Cole is 2/1 to host the UK edition on either channel.
Alex Donohue of Ladbrokes said: “It looks like ITV will use their financial clout to secure The Voice. Should they win the rights there’s surely only one presenter they could hire.”
Ladbrokes latest betting
To broadcast The Voice (UK Version)
ITV – 1/2
BBC – 6/4
Cheryl to host the The Voice (UK Version) – 2/1