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Matt Cardle expected to sell records and books in 2011

| 19.12.2010

The X Factor may be over for another year, but this does not mean that the betting opportunities are over in relation to how much success will be witnessed by winner Matt Cardle in 2011.

Matt was the favourite in the X Factor betting odds virtually from the moment the live shows began and he went on to win the show, beating Rebecca Ferguson and One Direction in the final.

More success has already been forthcoming for the former Essex painter and decorator since, with his debut song ‘When We Collide’ sealing the spot of Christmas number one in the charts.

Among the betting specials available for Matt is that he has at least two number one hit singles in the UK in 2011 as a solo artist, which is priced at 4/7.

This should prove a formality if his debut single can hold onto top spot into the New Year as this would take him half way towards this target.

However, of the previous five X Factor winners, only Leona Lewis and Alexandra Burke have seen their second single reach number one in the UK.

Punters believing that Matt could also struggle may want to take advantage of the 5/4 that he has no more than one UK number one hit single in 2011.

Meanwhile, there is the potential that Matt could prove an instant hit in the US and it is a 5/1 chance that he has a US number one single next year.

Alongside the Christmas number one, Matt has also found time to release an autobiography entitled ‘My Story’, which details his time on the X Factor and stories about some of his old jobs.

It is 7/4 that the book sells over 100,000 copies and 3/1 that under 50,000 copies are shifted.

A £10 bet on fellow X Factor contestant Rebecca Ferguson having a US number one single next year could lead to a return of £150. New Ladbrokes customers can sign up here for a free £10 bet.



Craig Kemp

Craig has written for Ladbrokes since the 2010 World Cup, having previously gained a Media & Sports Journalism degree and contributed to publications including the Racing Post. His main areas of interest are horse racing and UFC, but he is also an avid X Factor gambler and likes nothing more than indulging in a spot of Hip Hop Karaoke.