X Factor to pay the price for Cowell replacement

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Katie Price has emerged as a leading contender to replace Simon Cowell as an X Factor judge according to Ladbrokes.

TV punters have piled onto Price in the last 24 hours in the ‘to replace Simon Cowell’ market forcing her odds from 25/1 into 5/1.

Robbie Williams remains the favourite to take over from Cowell should he quit the show this year to focus on the X Factor USA with Gary Barlow a 4/1 chance.

Price’s ex-Alex Reid remains the outsider of the group at 250/1.

It’s 500/1 that he sits alongside Price on the same judging panel in the next series.

Alex Donohue of Ladbrokes said: “As the X Factor continues to be just as much about publicity who better than Price to judge contestants’ tabloid credentials.”

He added: “We have to treat all rumours from the SiCo camp with extreme caution and the odds are sure to change again after the next leak.”

Ladbrokes latest betting

X Factor Special

Who will replace Simon Cowell as a full time judge?
Robbie Williams – 3/1
Gary Barlow – 4/1
Katie Price – 5/1(from 25/1)
Will Young – 6/1
Jedward – 7/1
Ronan Keating – 8/1
Jason Donovan – 10/1
Shane Lynch – 12/1
Alan Carr – 14/1
Sir Paul McCartney – 16/1
‘Nasty’ Nigel Lythgoe – 16/1
Liam Gallagher – 20/1
Michael Buble – 20/1
Piers Morgan – 25/1
Jonathan Ross – 33/1
Jonny Rotten – 50/1
Aled Jones – 100/1
Alex Reid – 250/1

Alex Reid & Katie Price to sit on the judging panel together for at least one programme – 500/1

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Robbie Morris

Robbie studied sports journalism at the University of Gloucestershire, an establishment chosen for its proximity to Cheltenham racecourse, where he was a season ticket holder. Upon graduation, Robbie was a contributor to GolfPunk, a national magazine aimed at ridding golf of its traditionalist image, before joining the news.ladbrokes team.