Charlie Sheen is already the favourite to win Celebrity Big Brother according to Ladbrokes.
Despite the full line up remaining a secret the bookies have immediately chalked him up as their 2/1 favourite as they expect him to take the re-launched show by storm.
Alex Donohue of Ladbrokes said: “Sheen has got us running for cover already. We fully expect his legions of fans to keep him in the house every week and we’re not taking any chances.”
He added: “If he does the business it’s punters who’ll be winning.”
Ladbrokes latest betting
Celebrity Big Brother 2011
Charlie Sheen to win – 2/1
Others on request – bets void if Sheen doesn’t appear