Prince Louis – Bookies quids in following Royal Baby announcement

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Our traders are quids in following today’s announcement from Kensington Palace, we can reveal.

The Duke and Duchess of Cambridge have named their third born Louis Arthur Charles.

But Louis sat way back in 10th place in terms of bets placed – being as big as 20/1 following the birth and 14/1 shortly before the announcment was made.

Alex Apati of Ladbrokes said: “Prince Louis has caught both bookies and punters by surprise. With it being one of Prince George’s middle names fans didn’t see it as an obvious front runner for Kate and Wills second son.”

“It looks like we made the right decision to keep betting open until the very end for royal punters, rather than suspending the market or paying out early due to the rumour mill going into overdrive, as we so often saw over the last few days.”

Shortly before the announcement, Albert had been the punters’ favourite, being backed in to 1/3.

All Odds and Markets are correct as of the date of publishing

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Richard Marsh

Richard loves his sport, especially if it involves the sound of tyres screaming around a race track. He's not fussy though and his '90s Premier League nostalgia and knowledge of team nicknames is tough to match.