It’s a pretty rare occurrence for a bookmaker to become dewy-eyed when recounting previous big losses but ask any layer how they feel about Frankie Dettori’s Magnificent Seven and they’ll soon well up.
At cumulative odds of 25,059-1 the industry had to cough up a whopping £40m to Frankie’s backers.
However, according to those in the trading room, that sum was dwarfed by the positive exposure Frankie’s incredible feat gave betting and racing.
So, how exactly did those on the receiving end react to being given the most infamous of bloody noses?
We caught up with Ladbrokes’ Mike Dillon to get his recollections of what unfolded on Saturday September 28, 1996.
Here’s The Magnificent Seven, from the perspective of the bookies…
Mike Dillon was speaking as part of the bookies’ 20th anniversary celebrations of Frankie’s Magnificent Seven.
Keep checking back to www.ladbrokes.com/Frankie for more exclusive content and opinion from Ladbrokes and brand ambassador Frankie Dettori.
All Odds and Markets are correct as of the date of publishing