Graeme McDowell has been installed at the top of the market for the BBC’s Sports Personality of the Year award after his exploits at the Celtic Manor over the weekend.
The golfer from Northern Ireland is one of those rare commodities in sport, a man with talent and personality, and his persona has seen him installed as the joint 7/4 favourite to win the 2010 BBC sport personality award.
Tony McCoy was the outright favourite for the award after winning the Grand National earlier in the year, but he now shares favouritism with McDowell after an incredible weekend of Ryder Cup action.
Should Lewis Hamilton emerge victorious from the Formula One season then he may have a strong case for making a late bid – he is currently 12/1 to be the 2010 BBC sports personality.
But Hamilton lacks the personality and having failed to win the achievement when he won the Formula One drivers championship in 2008, it seems unlikely he could win it this time around.
Hamilton’s team mate Jenson Button is also in the running at 25/1, but like Hamilton he failed to win the award after winning the Formula One drivers championship last year.
Amy Williams, Britain’s only gold medallist in the 2010 Winter Olympics is also 25/1 but Williams has been unfortunate with her achievement happening at the turn of the year and it may have occurred to long ago for people to register their vote for the Olympian.
Colin Montgomerie may be a rival to Graeme McDowell after leading Europe to victory in the Ryder Cup, but McDowell actually hit the shots to win the biennial event and also has a US Open victory this year.
Montgomerie is 16/1 and may be an outside bet considering Ladbrokes are offering a fifth of the odds for a top three finish.
Jessica Ennis is available at 6/1 after her European Championship gold medal in the summer. See the full 2010 BBC Sports Personality betting odds market here.