Callum Wilson looks set to become a West Bromwich Albion player.
Seemingly out of nowhere, the Baggies have been linked with the 24-year-old forward for a fee expected to be in the region of £20m – a figure which would smash the Black Country outfit’s current transfer record.
And our traders are avoiding pricing up a market for Wilson, suggesting a deal may well be announced before the transfer window slams shut.
Saido Berahino’s long-awaited departure earlier this month has not only given Tony Pulis an extra £12m to play with, but has also left the manager dangerously short of options going forward.
The Welsh boss can only call upon Salomon Rondon and Hal Robson-Kanu up-front, although the latter has played just 225 minutes of Premier League football this season – an average of 13 minutes per game.
And should a deal cross the line this month, it would take West Brom’s total spend for the season to £52m – the most they’ve ever spent in one single campaign.
Wilson has been in deadly form since signing for the Cherries two-and-a-half years ago.
Despite facing almost six months out last year, the former Coventry City man has netted a staggering 31 league goals for Eddie Howe’s side.
And while Rondon has been equally as impressive for the Baggies this season, Wilson’s blistering pace and deadly finishing would give the Baggies a completely different option going forward.
It would be some coup for Albion, too – especially given that both Tottenham Hotspur and West Ham have been linked with Wilson in recent weeks.
The latter even tabled a bid for the Bournemouth man earlier this window, although their offer was nowhere near the amount West Brom are happy to part ways with for his services, and their willingness to break the bank looks to have paid off
So what do fans think to the latest developments in the West Midlands?
Is £20m too much for Wilson, or could he potentially be one of the buys of the season?
Have your say in the comments section below!
All Odds and Markets are correct as of the date of publishing