2015 Football Blogging Awards: Meet the finalists – The Sack Race


The day has finally arrived and tonight will see the biggest and best providers of betting tips descend on Manchester for the annual Football Blogging Awards.

The event is designed to honour those who dedicate their lives to providing football fans with their fix of all the latest gossip, stats and breaking news.

Ladbrokes is getting involved in the action by sponsoring the Best Gambling Football Blog prize and all week we’ve been getting to know the websites in the running for the gong.

Today it’s the turn of The Sack Race so read on to see how they make the magic happen…

Ladbrokes news: Describe your blog in a nutshell

The Sack Race: We like to refer to ourselves as ‘the voice of the managerial-merry-go-round’, established in 2008, we have been reporting on the comings and goings from the football management sack race. Some 346 vacancies later, it’s safe to say we continue to leave our alternative footprint on the world of football media.

Whether we’re breaking news on the latest departure, fuelling the fire that burns the hot-seat of the managers under pressure, reporting on the odds linking managers to vacancies or just touting Curbishley for the fun of it, we are proud of our little niche that has a pretty loud voice.

LN: Describe a day in the life of a The Sack Race blogger

TSR: It’s all about keeping fingers on the pulse 24/7 for a Sack Race employee, as we dig deep into our contact books to bring our faithful followers all the latest news and rumours. We crave the Sky Sports News ‘breaking news’ scroller but when there’s no news, we’re writing it! Several articles, seven days per week, tweets and Facebook posts. The demand from fans whose manager is under pressure, or whose club is on the hunt for a new gaffer, is relentless. As soon as the axe falls, it’s mayhem, we’ve been known to be at the computer at 3am!

LN: Which story are you most proud of?

TSR: We’ve had some great accolades for our work in the past year or two. Stories by The New York Times, Washington Post, Guardian and BBC have all either praised our work, or questioned the macabre nature of our subject, however, we love the publicity and we’ve even had radio interviews – it’s great when your online efforts get acknowledged in the real world.

We’re particularly proud of any story where we call a departure before it happens and it’s happened quite frequently…We’re getting good at this game after eight years and we’ve made a few quid in the process.

LN: Send us the best behind the scenes picture of life at The Sack Race

TSR: Here’s HQ in all it’s glory…


LN: What would it mean to win the Best Gambling Football Blog 2015?

TSR: For us, it’s not all about making money from affiliate links or advertising. It’s about providing a great site, with content that the fans want to read, that is different to other sites out there. We feel we do that and getting the recognition would be the icing on the cake. If we don’t win, it’s humbling to have been nominated and to dine at the table with some heavy-hitters from the football blogging world.

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James Curtis

After studying for a degree in journalism and gaining his NCTJ, James contributed to a wide range of papers, online publications and broadcasters including the South London Press, Press Association and Sky Sports News before joining the Ladbrokes News team.